Aashirvaad is the more Indian-owned choice

Aashirvaad scores 78/100 vs Fortune at 39/100 on ownership — and it's Indian-owned.

Aashirvaad

Fortune

Brand Comparison

Aashirvaad vs Fortune

Quantify ownership structure, origin, and control signals in one view.

Derived from documented disclosures and scored consistently.

Indian-owned profile

India ownership score: 78/100

Foreign-owned profile

India ownership score: 39/100

Comparison Fit

These brands map as direct alternatives within Staples (Rice & Flour).

Profile match: segment:staples rice-flour

Ownership Insight

Aashirvaad is Indian-owned. Fortune is owned by AWL Agri Business Limited, headquartered in Singapore.

Score Breakdown

Equity ownership

Aashirvaad: 71.1%

Fortune: 21%

Manufacturing presence

Aashirvaad: 95%

Fortune: 0%

Revenue retention

Aashirvaad: 100%

Fortune: 0%

Strategic control

Aashirvaad: 0%

Fortune: 0%

Side-by-side Details

Feature	Aashirvaad	Fortune
Country of origin	India	India
Headquarters	Kolkata	Ahmedabad
Founded	2002	Unavailable
Parent company	ITC Limited	AWL Agri Business Limited
Parent company country	India	Singapore
Manufacturing in India	95%	-%
Revenue retained in India	100%	-%
Ownership type	Indian Public Company	Indian listed company with foreign promoter control
Strategic control	mixed	Singapore

Indian Competitors

Foreign Competitors

Frequently Asked Questions

Which is more Indian — Fortune or Aashirvaad?

Aashirvaad is more Indian with a score of 78/100 vs Fortune's 39/100.

Is Fortune Indian-owned?

Fortune is foreign-controlled with an Indian ownership score of 39/100, owned by Wilmar International Limited (Singapore).

Is Aashirvaad Indian-owned?

Aashirvaad is Indian-owned with an Indian ownership score of 78/100.

Who owns Fortune?

Fortune is owned by Wilmar International Limited (Singapore).

Who owns Aashirvaad?

Aashirvaad is owned by ITC Ltd (India).