Sunrise is the more Indian-owned choice
Sunrise scores 78/100 vs Eastern at 18/100 on ownership — and it's Indian-owned.
78
Sunrise
18
Eastern
Brand Comparison
Sunrise vs Eastern
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Sunrise
India ownership score: 78/100
Foreign-owned profile
Eastern
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Spices & Seasonings.
Profile match: segment:spices seasonings
Ownership Insight
Sunrise is Indian-owned. Eastern is owned by Eastern Condiments, headquartered in Norway.
Score Breakdown
Equity ownership
Sunrise: 71.1%
Eastern: 0%
Manufacturing presence
Sunrise: 95%
Eastern: 40%
Revenue retention
Sunrise: 0%
Eastern: 0%
Strategic control
Sunrise: 0%
Eastern: 0%
Side-by-side Details
| Feature | Sunrise | Eastern |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Kolkata, West Bengal | Kochi |
| Founded | 1972 | 1983 |
| Parent company | ITC Ltd | Eastern Condiments |
| Parent company country | India | Norway |
| Manufacturing in India | 95% | 40% |
| Revenue retained in India | 0% | 0% |
| Ownership type | Indian Public Company | Indian Private Company |
| Strategic control | mixed | Malaysia |
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Which is more Indian — Eastern or Sunrise?
Sunrise is more Indian with a score of 78/100 vs Eastern's 18/100.
Is Eastern Indian-owned?
Eastern is foreign-controlled with an Indian ownership score of 18/100, owned by Eastern Condiments (Norway).
Is Sunrise Indian-owned?
Sunrise is Indian-owned with an Indian ownership score of 78/100.
Who owns Eastern?
Eastern is owned by Eastern Condiments (Norway).
Who owns Sunrise?
Sunrise is owned by ITC Ltd (India).