Aer is the more Indian-owned choice
Aer scores 93/100 vs Air Wick at 18/100 on ownership — and it's Indian-owned.
93
Aer
18
Air Wick
Brand Comparison
Aer vs Air Wick
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Aer
India ownership score: 93/100
Foreign-owned profile
Air Wick
India ownership score: 18/100
Comparison Fit
These brands map as direct alternatives within Air Fresheners.
Profile match: segment:air fresheners
Ownership Insight
Aer is Indian-owned. Air Wick is owned by Reckitt India, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Aer: 100%
Air Wick: 0%
Manufacturing presence
Aer: 80%
Air Wick: 65%
Revenue retention
Aer: 100%
Air Wick: 0%
Strategic control
Aer: 100%
Air Wick: 0%
Side-by-side Details
| Feature | Aer | Air Wick |
|---|---|---|
| Country of origin | India | United Kingdom |
| Headquarters | Dublin | Slough |
| Founded | 2012 | 1943 |
| Parent company | Godrej | Reckitt India |
| Parent company country | India | United Kingdom |
| Manufacturing in India | 80% | 65% |
| Revenue retained in India | 100% | 0% |
| Ownership type | indian | Foreign Company |
| Strategic control | India | United Kingdom |
More comparisons in Air Fresheners
Indian Competitors
Frequently Asked Questions
Which is more Indian — Air Wick or Aer?
Aer is more Indian with a score of 93/100 vs Air Wick's 18/100.
Is Air Wick Indian-owned?
Air Wick is foreign-controlled with an Indian ownership score of 18/100, owned by Reckitt India (United Kingdom).
Is Aer Indian-owned?
Aer is Indian-owned with an Indian ownership score of 93/100.
Who owns Air Wick?
Air Wick is owned by Reckitt India (United Kingdom).
Who owns Aer?
Aer is owned by Godrej Group (India).