Whirlpool
๐ŸŒ Majority foreign-owned

Whirlpool

18/100

Ownership score

Foreign-owned brand under Whirlpool India, operating in Home Appliances.

WhirlpoolBrand
โ†’
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United StatesCountry
Last verified recently
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Control countryUnited States
Parent entityWhirlpool India
Economic flowOutside India
CategoryHome & Kitchen
SegmentHome Appliances
Products7
Alternatives8
Comparisons6

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Operational footprint in India is present but still partial.
18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Michigan

Parent country

United States

Founded

1911

Price segment

Mid

Ownership type

Foreign Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Whirlpoolproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

70% of inputs sourced locally within India.

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Whirlpool scores 18/100

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Products

Products under Whirlpool

W
Whirlpool Microwave Oven
Home Appliances
W
Whirlpool Washing Machine
Home Appliances
W
Whirlpool Refrigerator
Home Appliances
W
Whirlpool 240L IntelliFresh Single Door Refrigerator
Home Appliances
W
Whirlpool 7kg 5 Star Semi-Automatic Washing Machine
Home Appliances
W
Whirlpool 25L Convection Microwave Oven
Home Appliances

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Whirlpool is a foreign-controlled brand under Whirlpool India. It is most closely associated with Home Appliances.

For journalists & researchers

Cite this profile

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Plain text
Whirlpool โ€” Majority foreign-owned. Parent: Whirlpool India. Country of control: United States. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/whirlpool).
APA
Switch To India. (2026). Whirlpool: Brand ownership profile. Retrieved 17 September 2026, from https://www.switchtoindia.in/brand/whirlpool
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