Sony
๐ŸŒ Foreign-controlled

Sony

0/100

Ownership score

Foreign-owned brand under Sony Group Corporation, operating in Audio.

SonyBrand
โ†’
JapanCountry
Last verified recently
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Control countryJapan
Parent entitySony Group Corporation
Economic flowOutside India
CategoryElectronics
SegmentAudio
Products15
Alternatives20
Comparisons6

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
0/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Tokyo

Parent country

Japan

Founded

1946

Price segment

Premium

Ownership type

Foreign Multinational

Official website

Procurement intelligence

Economic value retained in India

When you buy a Sonyproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
23/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

10% of inputs sourced locally within India.

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Sony scores 0/100

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Products

Products under Sony

Audio5 products
S
Sony Headphones
Audio
S
Sony Bluetooth Speaker
Audio
S
Sony Earbuds
Audio
S
Sony WH-1000XM5 Wireless Noise Cancelling Headphones
Audio
S
Sony LinkBuds S True Wireless Earphones
Audio
Cameras3 products
S
Sony Camera Lens
Cameras
S
Sony Alpha Camera
Cameras
S
Sony Mirrorless Camera
Cameras
Televisions4 products
S
Sony Smart TV
Televisions
S
Sony Bravia TV
Televisions
S
Sony LED TV
Televisions
S
Sony Bravia 55" 4K OLED Smart Google TV
Televisions
Gaming Consoles3 products
P
PlayStation 4
Gaming Consoles
P
PlayStation Console
Gaming Consoles
P
Playstation 5
Gaming Consoles

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Sony is a foreign-controlled brand under Sony Group Corporation. It is most closely associated with Audio.

From the Journal

Read more on Sony

For journalists & researchers

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Plain text
Sony โ€” Foreign-controlled. Parent: Sony Group Corporation. Country of control: Japan. Ownership score: 0/100. Source: Switch To India (https://www.switchtoindia.in/brand/sony).
APA
Switch To India. (2026). Sony: Brand ownership profile. Retrieved 26 August 2026, from https://www.switchtoindia.in/brand/sony
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