Purepet is owned by IB Group, which is headquartered in India. We trace ownership to the ultimate parent — not just the local subsidiary — using public corporate filings and disclosures.

Our ownership score is the weighted sum of seven signals: ultimate ownership (25%), country of control (15%), profit retention (15%), supply-chain localization (15%), manufacturing in India (10%), brand/IP ownership (10%), and leadership control (10%). Full methodology is published at /methodology.

Indian-controlled alternatives in the same category include Kennel Kitchen, Drools, Wiggles. Each alternative is verified against the same ownership framework — strategic control, equity, and economic value retained in India.

Purepet is primarily mapped to Pet Care. We map every brand to its primary category and segment so you can compare like-for-like alternatives instead of unrelated products.

We update a brand's profile when its ownership changes — an acquisition, a stake sale, a listing — or when a reader reports a sourced correction. Every change to a brand's Indian/foreign classification or parent company is published, with its source, on the public ownership change log.