Mortein
๐ŸŒ Majority foreign-owned

Mortein

18/100

Ownership score

Foreign-owned brand under Reckitt India, operating in Pest Control.

MorteinBrand
โ†’
Reckitt IndiaParent
โ†’
United KingdomCountry
Last verified recently
Switch verdict

Mortein isn't Indian-owned โ€” switch to Goodknight

Choosing Goodknight over Mortein redirects value to Indian-owned businesses and local employment.

Control countryUnited Kingdom
Parent entityReckitt India
Economic flowOutside India
CategoryHome Care
SegmentPest Control
Products2
Alternatives5
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
18/100

Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence5/10

Manufacturing in India is meaningful, but not dominant.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Slough

Parent country

United Kingdom

Founded

1958

Price segment

Mid-Range

Ownership type

Foreign Multinational

Official website

Procurement intelligence

Economic value retained in India

When you buy a Morteinproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
33/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain12/15

65% of inputs sourced locally within India.

Switch Difficulty

How hard is it to switch from Mortein?

Free accounts show the difficulty label. Upgrade to Pro for ranked alternatives, scores, and reasons.

โœ“Easy to switch
Unlock Pro ranking
๐ŸŽฏ Switch Challenge

Can you go 30 days without Mortein?

We found 3 Indian alternatives in the same segment. Your switch journey starts here.

โœ“

Score checked

Mortein scores 18/100

2

Find alternatives

3 Indian options listed below

3

Start switching

Add to your shopping list

Switch options

Switch from Mortein

Also in market ยท 1 foreign brands

Products

Products under Mortein

Mosquito Repellents1 products
M
Mortein 45 Nights Power Booster Liquid Vaporizer 45ml
Mosquito Repellents
Pest Control1 products
M
Mortein Cockroach Killer Spray 400ml
Pest Control

Compare

Want a custom side-by-side ownership table? Use the comparison builder to compare any two brands in the same segment.

Open comparison builder โ†’

Evidence and references

Mortein is a foreign-controlled brand under Reckitt India. It is most closely associated with Pest Control.

For journalists & researchers

Cite this profile

Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site โ€” the data updates automatically.

Plain text
Mortein โ€” Majority foreign-owned. Parent: Reckitt India. Country of control: United Kingdom. Ownership score: 18/100. Source: Switch To India (https://www.switchtoindia.in/brand/mortein).
APA
Switch To India. (2026). Mortein: Brand ownership profile. Retrieved 31 August 2026, from https://www.switchtoindia.in/brand/mortein
Embed iframe
<iframe src="https://www.switchtoindia.in/brand/mortein?embed=1" width="100%" height="380" frameborder="0" loading="lazy" title="Mortein โ€” ownership chain"></iframe>

Free for editorial and academic use. For commercial embedding (white-label, paywalled publications, or API-style access), see Ownership API.

Common questions

People ask about Mortein

๐Ÿ’ก Make the switch

Find how many foreign brands are in your basket

Scan your grocery bill to see brands like Mortein and discover Indian alternatives.