Ezetap
๐Ÿ‡ฎ๐Ÿ‡ณ Foreign-controlled

Ezetap

0/100

Ownership score

Indian-owned brand under Razorpay, operating in Merchant Finance & POS.

EzetapBrand
โ†’
RazorpayParent
โ†’
CanadaCountry
Last verified recently
Control countryCanada
Parent entityRazorpay
Economic flowOutside India
CategoryFintech
SegmentMerchant Finance & POS
Products1
Alternatives5
Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • Lower Indian equity ownership keeps the overall score down.
  • Control and brand/IP signals are less India-linked.
  • Limited manufacturing and retained economic value in India reduce this score.
0/100
๐Ÿ‡ฎ๐Ÿ‡ณ Indian brand

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Ownership score breakdown

Ultimate ownership0/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention0/15

Limited revenue retention in India is evident.

Manufacturing presence0/10

Manufacturing presence in India appears limited.

Brand/IP ownership0/10

Brand/IP ownership is controlled outside India.

Leadership control0/10

Leadership control appears foreign-led.

Supply chain localization0/15

Supply chain localization appears limited.

Company details

Headquarters

Bangalore

Parent country

India

Founded

2011

Ownership type

Indian Private Company

Official website

Procurement intelligence

Economic value retained in India

When you buy a Ezetapproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Limited value in Indiamedium confidence
23/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India5/35

Profits primarily flow outside India.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain2/15

0% of inputs sourced locally within India.

Related brands

Related brands in the same segments

Also in market ยท 1 foreign brands

Products

Products under Ezetap

E
Ezetap Smart POS Terminal
Merchant Finance & POS

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Evidence and references

Ezetap is an Indian-owned brand under Razorpay. It is most closely associated with Merchant Finance & POS.

For journalists & researchers

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Plain text
Ezetap โ€” Foreign-controlled. Parent: Razorpay. Country of control: Canada. Ownership score: 0/100. Source: Switch To India (https://www.switchtoindia.in/brand/ezetap).
APA
Switch To India. (2026). Ezetap: Brand ownership profile. Retrieved 6 September 2026, from https://www.switchtoindia.in/brand/ezetap
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Common questions

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