Is ELLE 18 an Indian brand?

No. ELLE 18 is foreign-controlled with an ownership score of 44/100. The strategic control sits with Unilever PLC based in United Kingdom, which means profits and key decisions flow outside India.

ELLE 18 is owned by Unilever PLC, which is headquartered in United Kingdom. We trace ownership to the ultimate parent — not just the local subsidiary — using public corporate filings and disclosures.

How is the ownership score of 44/100 calculated?

Our ownership score is the weighted sum of seven signals: ultimate ownership (25%), country of control (15%), profit retention (15%), supply-chain localization (15%), manufacturing in India (10%), brand/IP ownership (10%), and leadership control (10%). Full methodology is published at /methodology.

What category does ELLE 18 belong to?

ELLE 18 is primarily mapped to Personal Care. We map every brand to its primary category and segment so you can compare like-for-like alternatives instead of unrelated products.

How often is this profile updated?

We re-verify ownership data on a rolling weekly cadence. Major changes — parent company shifts, classification flips, or score moves greater than 5 points — are published in the public ownership change log within 24 hours.

🌍 Mixed ownership

ELLE 18

44/100

Ownership score

Foreign-owned brand under Unilever PLC, operating in Cosmetics.

ELLE 18Brand

→

Unilever PLCParent

→

United KingdomCountry

Last verified recently

Brand profile

🌍 Mixed ownership

ELLE 18

Foreign-owned brand under Unilever PLC, operating in Cosmetics.

Ownership chain

ELLE 18Brand

→

Hindustan UnileverCompany

→

Unilever PLCUltimate owner

→

United KingdomControl country

Control and economic value primarily flow outside India.

Last verified recently

44/100Ownership score

Control countryUnited Kingdom

Parent entityUnilever PLC

Economic flowMixed flow

CategoryPersonal Care

SegmentCosmetics

Products3

Alternatives1

Comparisons0

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

Lower Indian equity ownership keeps the overall score down.
Control and brand/IP signals are less India-linked.
Operational footprint in India is present but still partial.

44/100

Ownership score breakdown

Ultimate ownership9.5/25

Indian equity ownership is limited, lowering this component.

Country of control0/15

Strategic control appears concentrated outside India.

Profit retention7.5/15

Some value is retained in India, but not at a high share.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership4/10

Brand/IP ownership is controlled outside India.

Leadership control5/10

Leadership control is mixed.

Supply chain localization7.5/15

Supply chain localization is partial.

Company details

Headquarters

Mumbai, India

Parent country

United Kingdom

Founded

1945

Price segment

Mass

Ownership type

Indian listed company with foreign promoter control

Official website

Visit →

Procurement intelligence

Economic value retained in India

When you buy a ELLE 18product, this score estimates how much of that spend stays within India's economy — across profits, employment, R&D, IP, and supply chain.

Limited value in Indialow confidence

39/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India8/35

Profit destination is not confirmed — estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India0/15

R&D and brand IP are primarily outside India.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain15/15

90% of inputs sourced locally within India.

Switch Difficulty

How hard is it to switch from ELLE 18?

Free accounts show the difficulty label. Upgrade to Pro for ranked alternatives, scores, and reasons.

!Limited Indian options

Unlock Pro ranking

🎯 Switch Challenge

Can you go 30 days without ELLE 18?

Track this brand and we'll alert you when Indian alternatives appear.

See Indian alternatives →Plan my switch

✓

Score checked

ELLE 18 scores 44/100

Find alternatives

0 Indian options listed below

Start switching

Add to your shopping list

Switch options

Switch from ELLE 18

Also in market · 1 foreign brands

Lakme

Cosmetics

Products

Products under ELLE 18

ELLE 18 Official Range

Cosmetics

Mixed

Elle 18 Color Pops Lip Color 4.3g

Cosmetics

Mixed

Elle 18 Nail Colour Pops Nail Polish 30ml

Cosmetics

Mixed

Compare

Want a custom side-by-side ownership table? Use the comparison builder to compare any two brands in the same segment.

Open comparison builder →

Evidence and references

ELLE 18 is a foreign-controlled brand under Unilever PLC. It is most closely associated with Cosmetics.

Classification methodology →

Official website →

BSE promoter group statement for Hindustan Unilever (promoter share 61.90%, implying public 38.10%) (ELLE 18) →96% confidence

BSE public shareholder statement for Hindustan Unilever (public share 38.10%) (ELLE 18) →96% confidence

Official HUL page for ELLE 18 →95% confidence

HUL FY 2024-25 performance highlights (India footprint with 27 owned factories and 50+ collaborative sites) (ELLE 18) →93% confidence

HUL FY 2024-25 financial performance highlights (turnover and segment revenue disclosures) (ELLE 18) →92% confidence

HUL Integrated Annual Report 2024-25 (standalone reporting boundary for Hindustan Unilever Limited) (ELLE 18) →92% confidence

Same parent

Other brands owned by Unilever PLC

9 brands in the portfolio

When you buy any of these, the same parent benefits. Spotting portfolio overlap is one of the biggest reasons people switch.

Active Wheel 2 in 1

Foreign-controlled · score 44

Axe

Foreign-controlled · score 44

Boost

Foreign-controlled · score 44

Brooke Bond

Foreign-controlled · score 44

Bru

Foreign-controlled · score 44

Cif

Foreign-controlled · score 44

Clinic Plus

Foreign-controlled · score 44

Closeup

Foreign-controlled · score 44

Comfort

Foreign-controlled · score 44

For journalists & researchers

Cite this profile

Drop a citation in your article, paper, or report. Or embed the live ownership card directly on your site — the data updates automatically.

Plain text

ELLE 18 — Mixed ownership. Parent: Unilever PLC. Country of control: United Kingdom. Ownership score: 44/100. Source: Switch To India (https://www.switchtoindia.in/brand/elle-18).

APA

Switch To India. (2026). ELLE 18: Brand ownership profile. Retrieved 18 September 2026, from https://www.switchtoindia.in/brand/elle-18

Embed iframe

<iframe src="https://www.switchtoindia.in/brand/elle-18?embed=1" width="100%" height="380" frameborder="0" loading="lazy" title="ELLE 18 — ownership chain"></iframe>

Free for editorial and academic use. For commercial embedding (white-label, paywalled publications, or API-style access), see Ownership API.

Common questions

People ask about ELLE 18

💡 Make the switch

Find how many foreign brands are in your basket

Scan your grocery bill to see brands like ELLE 18 and discover Indian alternatives.

Scan my bill →Browse all categories