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ELLE 18
Brand profile

ELLE 18

Mixed ownership

Foreign-owned brand under Hindustan Unilever, operating in Cosmetics.

Ownership chain

ELLE 18

Brand

→

Hindustan Unilever

Parent

→

United Kingdom

Country

Control and economic value primarily flow outside India.

Control country
United Kingdom
Parent entity
Hindustan Unilever
Economic flow
Mixed flow
Primary category
Personal Care
Primary segment
Cosmetics
Mapped products
1
Alternative profiles
1
Peer comparisons
0
Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

53/100

Ownership breakdown

Operating entity

ELLE 18

Parent entity

Hindustan Unilever

Parent country

United Kingdom

Ownership %

38.1%

Structure type

Indian listed company with foreign promoter control

Why this score

  • Lower Indian equity ownership keeps the overall score down.
  • Parent-country and strategic-control signals are less India-linked.
  • Manufacturing and value retention in India are both materially present.
Context

This brand operates under Hindustan Unilever. Strategic control is concentrated at the parent level.

Ownership score breakdown
Equity ownership15/40

Indian equity ownership is limited, lowering this component.

Parent company country0/15

Parent company location is outside India, reducing domestic control points.

Headquarters proxy10/10

Headquarters signals are aligned with India.

Legal structure10/10

Legal structure is aligned with Indian ownership orientation.

Manufacturing in India9/10

Significant manufacturing operations are confirmed in India.

Revenue retained in India9/10

A substantial share of value appears retained in India.

Strategic control0/5

Strategic control appears concentrated outside India.

Company details
Headquarters
Mumbai, India
Parent company country
United Kingdom
Founded
—
Price segment
Mass
Ownership type
Indian listed company with foreign promoter control
Official website
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Products

Products under this brand

Mixed
Cosmetics
ELLE 18 Official Range
Alternatives

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Evidence and references

ELLE 18 is a foreign-controlled brand under Hindustan Unilever. It is most closely associated with Cosmetics.