Amul
๐Ÿ‡ฎ๐Ÿ‡ณ Indian-controlled

Amul

100/100

Ownership score

Indian-owned brand under GCMMF, operating in Chocolate.

AmulBrand
โ†’
GCMMFParent
โ†’
IndiaCountry
Last verified recently
Control countryIndia
Parent entityGCMMF
Economic flowWithin India
CategoryFood & Beverages
SegmentChocolate
Products12
Alternatives21
Comparisons6

Ownership score

At-a-glance ownership confidence

Score combines equity, parent control, legal structure, and operating footprint signals.

  • High Indian equity participation contributes strongly to this score.
  • Parent-country and control signals remain India-linked via GCMMF.
  • Manufacturing and value retention in India are both materially present.
100/100
๐Ÿ‡ฎ๐Ÿ‡ณ Indian brand

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Ownership score breakdown

Ultimate ownership25/25

Indian equity ownership is strong and directly supports the score.

Country of control15/15

Strategic control is anchored in India.

Profit retention15/15

A substantial share of economic value is retained in India.

Manufacturing presence10/10

Significant manufacturing operations are confirmed in India.

Brand/IP ownership10/10

Brand and IP ownership is India-linked.

Leadership control10/10

Leadership control is India-linked.

Supply chain localization15/15

Supply chain localization is high in India.

Company details

Headquarters

Anand

Parent country

India

Founded

1946

Price segment

Mass

Ownership type

Indian

Official website

Procurement intelligence

Economic value retained in India

When you buy a Amulproduct, this score estimates how much of that spend stays within India's economy โ€” across profits, employment, R&D, IP, and supply chain.

Keeps significant value in Indialow confidence
66/100procurement

Value capture breakdown

Five dimensions measuring how economic value flows when you purchase this brand.

Profit stays in India25/35

Profit destination is not confirmed โ€” estimated from ownership signals.

India employment8/20

Employee count in India not confirmed.

R&D and IP in India10/15

IP is registered in India, but R&D may be external.

Royalty outflows8/15

Royalty/franchise fee outflows not confirmed.

Local supply chain15/15

100% of inputs sourced locally within India.

Related brands

Related brands in the same segments

Also in market ยท 8 foreign brands

Products

Products under Amul

Dairy10 products
A
Amul Taaza
Dairy
A
Amul Gold Full Cream Milk
Dairy
A
Amul Butter Pasteurised
Dairy
A
Amul Gold Full Cream Milk 500ml
Dairy
A
Amul Butter Pasteurised 100g
Dairy
A
Amul Curd
Dairy
Ice Cream2 products
A
Amul Vanilla Ice Cream
Ice Cream
A
Amul Chocobar Ice Cream 80ml
Ice Cream

Compare

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Comparisons

Head-to-head ownership comparisons

Evidence and references

Amul is an Indian-owned brand under GCMMF. It is most closely associated with Chocolate.

From the Journal

Read more on Amul

For journalists & researchers

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Plain text
Amul โ€” Indian-controlled. Parent: GCMMF. Country of control: India. Ownership score: 100/100. Source: Switch To India (https://www.switchtoindia.in/brand/amul).
APA
Switch To India. (2026). Amul: Brand ownership profile. Retrieved 26 August 2026, from https://www.switchtoindia.in/brand/amul
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