Brand Comparison
@Home vs Home Centre
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
@Home
India ownership score: 96/100
Foreign-owned profile
Home Centre
India ownership score: 5/100
Comparison Fit
These brands map as direct alternatives within Home Decor.
Profile match: segment:home decor
Ownership Insight
@Home is Indian-owned. Home Centre is owned by Landmark Group, headquartered in UAE.
Score Breakdown
Equity ownership
@Home: 100%
Home Centre: 0%
Manufacturing presence
@Home: 80%
Home Centre: 20%
Revenue retention
@Home: 80%
Home Centre: 30%
Strategic control
@Home: 100%
Home Centre: 0%
Side-by-side Details
| Feature | @Home | Home Centre |
|---|---|---|
| Country of origin | India | UAE |
| Headquarters | Mumbai | Dubai |
| Founded | 2006 | 1995 |
| Parent company | Future Retail | Landmark Group |
| Parent company country | India | UAE |
| Manufacturing in India | 80% | 20% |
| Revenue retained in India | 80% | 30% |
| Ownership type | Indian Company | Foreign Company |
| Strategic control | India | UAE |
More comparisons in Home Decor
Frequently Asked Questions
Is @Home Indian-owned?
@Home is Indian-owned.
Is Home Centre Indian-owned?
Home Centre is foreign-controlled.