Brand Comparison
@Home vs D'decor
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
@Home
India ownership score: 96/100
Indian-owned profile
D'decor
India ownership score: 96/100
Comparison Fit
These brands map as direct alternatives within Home Decor.
Profile match: segment:home decor
Ownership Insight
@Home is Indian-owned. D'decor is also Indian-owned.
Score Breakdown
Equity ownership
@Home: 100%
D'decor: 100%
Manufacturing presence
@Home: 80%
D'decor: 80%
Revenue retention
@Home: 80%
D'decor: 80%
Strategic control
@Home: 100%
D'decor: 100%
Side-by-side Details
| Feature | @Home | D'decor |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Mumbai | Mumbai |
| Founded | 2006 | 1999 |
| Parent company | Future Retail | D'Decor Home Fabrics |
| Parent company country | India | India |
| Manufacturing in India | 80% | 80% |
| Revenue retained in India | 80% | 80% |
| Ownership type | Indian Company | Indian Private Company |
| Strategic control | India | India |
More comparisons in Home Decor
Foreign Competitors
Frequently Asked Questions
Is @Home Indian-owned?
@Home is Indian-owned.
Is D'decor Indian-owned?
D'decor is Indian-owned.