Brand Comparison
Old Spice vs Axe
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Old Spice
India ownership score: 14/100
Foreign-owned profile
Axe
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Grooming.
Profile match: segment:grooming
Ownership Insight
Both brands map to a similar ownership orientation.
Score Breakdown
Equity ownership
Old Spice: 0%
Axe: 0%
Manufacturing presence
Old Spice: 75%
Axe: 70%
Revenue retention
Old Spice: 65%
Axe: 60%
Strategic control
Old Spice: 0%
Axe: 0%
Side-by-side Details
| Feature | Old Spice | Axe |
|---|---|---|
| Country of origin | United States | United Kingdom |
| Headquarters | Cincinnati, Ohio | London |
| Founded | 1937 | 1983 |
| Parent company | P&G India | Hindustan Unilever |
| Parent company country | United States | United Kingdom |
| Manufacturing in India | 75% | 70% |
| Revenue retained in India | 65% | 60% |
| Ownership type | Foreign Multinational | Foreign Multinational |
| Strategic control | United States | United Kingdom |
More comparisons in Grooming
Indian Competitors
Foreign Competitors
Frequently Asked Questions
Is Old Spice Indian-owned?
Old Spice is foreign-controlled.
Is Axe Indian-owned?
Axe is foreign-controlled.