Brand Comparison
Glade vs Air Wick
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Foreign-owned profile
Glade
India ownership score: 5/100
Foreign-owned profile
Air Wick
India ownership score: 13/100
Comparison Fit
These brands map as direct alternatives within Air Fresheners.
Profile match: segment:air fresheners
Ownership Insight
Glade is owned by SC Johnson India, headquartered in United States. Air Wick is owned by Reckitt India, headquartered in United Kingdom.
Score Breakdown
Equity ownership
Glade: 0%
Air Wick: 0%
Manufacturing presence
Glade: 20%
Air Wick: 70%
Revenue retention
Glade: 30%
Air Wick: 60%
Strategic control
Glade: 0%
Air Wick: 0%
Side-by-side Details
| Feature | Glade | Air Wick |
|---|---|---|
| Country of origin | United States | United Kingdom |
| Headquarters | Wisconsin | Slough |
| Founded | 1956 | 1943 |
| Parent company | SC Johnson India | Reckitt India |
| Parent company country | United States | United Kingdom |
| Manufacturing in India | 20% | 70% |
| Revenue retained in India | 30% | 60% |
| Ownership type | Foreign Company | Foreign Company |
| Strategic control | United States | United Kingdom |
More comparisons in Air Fresheners
Frequently Asked Questions
Is Glade Indian-owned?
Glade is foreign-controlled.
Is Air Wick Indian-owned?
Air Wick is foreign-controlled.