Brand Comparison
Ezetap vs Pine Labs
Quantify ownership structure, origin, and control signals in one view.
Derived from documented disclosures and scored consistently.
Indian-owned profile
Ezetap
India ownership score: 92/100
Indian-owned profile
Pine Labs
India ownership score: 96/100
Comparison Fit
These brands map as direct alternatives within Merchant Finance & POS.
Profile match: segment:merchant finance-pos
Ownership Insight
Ezetap is Indian-owned. Pine Labs is also Indian-owned.
Score Breakdown
Equity ownership
Ezetap: 100%
Pine Labs: 100%
Manufacturing presence
Ezetap: 50%
Pine Labs: 80%
Revenue retention
Ezetap: 65%
Pine Labs: 80%
Strategic control
Ezetap: 100%
Pine Labs: 100%
Side-by-side Details
| Feature | Ezetap | Pine Labs |
|---|---|---|
| Country of origin | India | India |
| Headquarters | Bangalore | Noida |
| Founded | 2011 | 1998 |
| Parent company | Razorpay | Pine Labs |
| Parent company country | India | India |
| Manufacturing in India | 50% | 80% |
| Revenue retained in India | 65% | 80% |
| Ownership type | Indian Private Company | Indian Private Company |
| Strategic control | India | India |
More comparisons in Merchant Finance & POS
Foreign Competitors
Frequently Asked Questions
Is Ezetap Indian-owned?
Ezetap is Indian-owned.
Is Pine Labs Indian-owned?
Pine Labs is Indian-owned.